What do you remember when going to a corporate event? Is it the people or the conversations you had? Was it the business advice you received or the food you ate?
How about the business that hosted it? Did you receive a swag bag in the end? A quality swag pack can go a long way for a brand.
If done the right way, you’ll want to do business with them. When you take care of people, people admire that so much. If you have an event where you’d like to learn what to put inside your swag bag, read on.
The Swag Bag
When thinking about a swag bag, you’ll tend to think of how to put a swag bag together first. You really should think of how to design a swag bag first.
For instance, you could opt for a sleek black back with gold lettering for your swag bag. This will set off a chic vibe for your corporate event. If you want something more fun, you could have a canvas tote or beach bag.
Think about what the event is and who the clientele is. This will give you a clear indicator of how to properly design your bag.
Will you have zippers, shoulder-length handles, or a compartment for a water bottle? Don’t forget to put to include your logo and company name. You could even sell this as branded merchandise too! To get started with a swag shop, you’ll want to use the Axomo platform.
Headphones are the first item on our swag pack list, and for good reason. You could provide some higher-end over-the-ear headphones or more travel-friendly earbuds.
Headphones make for a great swag bag item for music events and ones surrounding audio/visual people. People will love if you have ones that are wireless and have Bluetooth capabilities too.
Food and Beverages
The way to many people’s hearts is through food. Not sure where to begin? We recommend coffee, wine, or tea.
You want to pay attention to dietary restrictions and food allergies here. A bag of fancy popcorn is always a great choice here.
Think of those sitting at their desks or traveling all day. What snacks will keep them fueled up? Travel-size snacks like healthy granola bars always make for a viable option.
You can’t go wrong with a swag bag with lovely toiletries. Throw in some breath mints, Chapstick, tissues, or travel-sized soaps.
You’ll want to avoid items with too many scents or fragrances. You could even time this up with certain seasons and accommodate accordingly.
People will love what’s inside and that they won’t have to run to the nearest drugstore anytime soon.
When in doubt, gift cards are the ultimate gift, allowing them to shop at their own pace.
For example, if the event is geared towards women, you could provide gift cards to lingerie stores or boutiques. Maybe you are running a fashion show? Why not throw in a gift card or two to a high-end makeup store?
You want to be aware of retailers available to all (if it’s a global event). You don’t want your clients missing out on a good shop, do you?
Flaunt Your Swag
Your clients and customers will love flaunting the swag you provide. A swag bag is an easy advertisement too as it can double as an everyday bag. A quality swag pack will certainly get the people talking too.
There are plenty of ways to get a leg up in business. If you need some inspiration, we’ve got your back. Head on over to our blog for advice on how to build your business or brand.